NLP TODAY
Wednesday
at 12:00 PM Eastern (USA)
The Psychology of Luck
The Neuroscience Trick That Decides Who Gets Lucky
(Live This Wednesday).
Quick question: have you ever noticed that some people just seem to keep getting the break? The right client walks in. The right conversation happens at the right moment. The right door opens — again.
It's not fate. It's not personality. It's a filter sitting in your brainstem right now called the reticular activating system, and it's been trained by years of what you've focused on — for better or worse.
I'm a licensed psychologist who has spent my career in NLP, behavioral influence, and tactical communication, and I want to show you exactly how this filter works — and how to retrain it — live, this Wednesday.
Here's a taste of what I'm walking you through:
Why your brain filters out 99.9996% of the opportunity around you — and how that filter decides who gets "lucky" and who doesn't.
The four specific behaviors a ten-year university study found separate consistently lucky people from unlucky ones (this isn't theory — it's data from 400 tracked subjects)
The one NLP technique I use to manufacture the "chance encounters" that most people wait around for Why gratitude and reframing setbacks aren't just feel-good advice — they physically change what your brain lets you notice.
A simple daily practice you can start using the same day to start shifting what you attract
This isn't manifestation talk. It's psychology, neuroscience, and the same influence technique I've built a career on — applied to something that affects every part of your life: your career, your relationships, your opportunities.
I'll teach live for about 20 minutes, then we'll run through practice application together, and I'll open it up for real questions and comments. Come ready to work, not just listen.
That's what I'm teaching Wednesday
August 19, 2026
The Psychology of Luck
Free! Live!
Join here: https://us06web.zoom.us/j/83067416222 Meeting ID: 830 6741 6222
P.S. — Bring a real situation. A real conversation where someone stalled on you. We're going to decode exactly what was happening — and what to say instead.
— Dr. Will
Wednesday
Time: 12:00 PM Eastern Time (US and Canada)
Meeting ID: 830 6741 6222
Join Here!
What You Pay Attention To Is What You Become
Attention isn’t neutral.
Whatever consistently captures your focus -
begins shaping your decisions — without asking permission.
The brain assumes:
“If this has my attention, it must be important.”
- That’s how habits form.
That’s how beliefs harden.
- That’s how identities emerge.
This is why environment beats intention every time.
If your phone trains you to check, scroll, and react,
your nervous system becomes reactive.
If your conversations revolve around problems,
your brain becomes a problem-scanner.
Attention is a vote!
Cast enough votes in one direction,
and your future self shows up automatically.
The highest performers I have worked with do not obsess over goals...
They obsess over inputs.
What they read.
Who they listen to.
What they allow into their mental space.
Because the brain does not distinguish
between intentional focus and repeated exposure...
It just adapts.
This week, ask yourself:
“What am I feeding my attention that does not deserve it?”
Removing one distraction
often creates more change
than adding ten strategies.
Dr. Will Horton
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Sumathi Narayanan, NFNLP's Platinum Master Trainer Merging Past & Present Training Styles

November 2025 NLP Basic Practitioner Hybrid Class
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Ajay Chaudhari, Trainer |
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Dr. Sumathi Narayanan Platinum Master Trainer
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Abdul Aziez, Platinum Master Trainer |
Jakarta, Indonesia
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William D. Horton Elite Master Trainer |
NLP Today with Dr. Will Horton
ZOOM - Online
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(* Unless Dr. Horton is teaching a class on this date, then NLP Today will be rescheduled.)
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Meeting ID: 830 6741 6222
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